"Never before has Human Resources gained such importance as in today's Information age"

Human Resources - The need to communicate!

As human resource is the most important asset any organization possesses in today's information age it is important to continually motivate and communicate with the employees to help them excel in their tasks.

Often the entry level employees do not have 24 X 7 access to the internet due to high infrastructure costs. The sales force employees of the organization also do not have access to internet as they are traveling most of the times.

Mobile messaging can help the HR function in effective 2-way communication with the employees and facilitate their betterment.

Benefits of Mobile Messaging

Interactivity - Possible to engage the consumer in a dialogue

Anywhere/Anytime - Mobile is always in the pocket

High reach - Over 100 million mobile subscribers in Kenya.

Personal - Highly effective as communication to an individual

Viral - Fun factor allows for epidemic phenomenon

Targeted - Specific message can be conveyed based on the consumer profile

Digital - A medium allowing for deep campaign analysis

Cost - Significantly cheaper than other media

Bouquet of mobile messaging Services

HR Communication

• Alerts to mobile sales force on change in incentive structure.

• Reminders to employees for appraisal review.

• Taking inputs from mobile employees for peer review.

• Employees can query holidays and leave status.

• Employees can apply for leave by sending the message in a specified format.

Employee motivation & development

• Reminders for training based on training calendar of employee.

• Reminders on employee objectives for the next year based on the appraisal.

• Tip of the day to employees.

• Sending in birthday greetings to the employees.

• Intimating employees about an upcoming event and seek participation by registration through SMS.

Recruitment

• Intimating employees about the employee referral scheme.

• Inviting phone numbers of the prospective employees.

Mobile messaging services empowers the Human Resources to open a personal, cost-effective and efficient communication channel with the employees.