"Media & Entertainment companies which can innovatively engage the customers will create a distinct space
in the media clutter"

Catching the eyeballs!

With consumerism on the rise, consumer's mind is cluttered with lot of media voices and pictures floating around. Consumer's attention span has reduced and it has become increasingly difficult to create a recall in his mind.

Mobile messaging services will help the media companies engage the customer to increase the brand recall. It will not only help in brand reinforcement, but it can also be explored as a new revenue opportunity by providing value added services to the customers.

Benefits of Mobile Messaging

Interactivity - Possible to engage the customers in a dialogue

Anywhere/Anytime - Mobile is always in the pocket

High reach - Over 100 million mobile subscribers in Kenya

Personal - Highly effective as communication to an individual

Viral - Fun factor allows for epidemic phenomenon

Targeted - Specific message can be conveyed based on the employee profile

Cost - Significantly cheaper than other media

Bouquet of mobile messaging Services

M-Commerce

• Booking of tickets for movies/travel/theme shows etc.

• Sending in request for the download of song, ring-tone etc.

• Sending in request for the download of games and applications.

M-Information

• Alerts on release of new movie, songs etc.

• Alerts on change in schedule of program, event etc.

• Alerts on ticket booking confirmation.

• Sending in birthday greetings.

• Intimating about an upcoming event and seek participation by registration through SMS.

M-Interaction

• SMS-2-TV Interactive games - auction, bidding etc.

• SMS Chat - Chat in different groups using SMS.

• SMS Response - Respond to a set of quiz questions using SMS.

• SMS Voting - Customers can vote on a set of questions.

Mobile messaging services empowers the Media & Entertainment to open a personal, cost-effective and efficient communication channel with the customers.