Balancing bottom-line with the top-line

In recent times, the role of Stock broking firms has changed from a simple execution of trades to providing an expert advice along with execution. In this case, a broker has to understand the need of the client, his risk assessment, period of holding and returns expectation to provide him a research-based advice.

Why Mobile Messaging becomes crucial in Stock Broking?

Due to the time critical nature of the stock research, there is a felt need of tools which can communicate information in real-time to the customer, so that he can execute the trade, immediately.

Mobile messaging enables the stock broking firms to have 2-way communication with the customers.

Benefits of Mobile Messaging

Reduced overheads on voice calls:

As most of the routine communication would be done through text messaging.
Increased staff productivity:

As staff would be spending less time on voice calls answering routine queries.

Increase in brokerage revenue:

As the customers receiving relevant information will place more orders.

Increased customer loyalty:

As the relay of time critical information would help clients create more wealth.

Automation:

As message delivery can be automated and messages can be sent depending on the client profile.

Bouquet of mobile messaging Services

Trading

• End of the day trading positions and portfolio.

• Alerts when position of the investor reaches the margin limit.

• Confirmation of trade requests.

• Every day highs and lows.

• Alerts on an upcoming IPO issue.

Research Tips

• Clients can enquire relevant information of the stock.

• Intra-day buy/sell tips to the clients.

• Pre-market trading tips.

DP Information

• Send confirmation on DEMAT requests.

• Query last few transactions based on account.

• Send alerts on DEMAT/repurchase requests by the clients.

Mobile messaging has distinct advantages over the phone, as it is instant, can be automated and one need not wait for the phone line to be free.